Competitive Strategies Case Study

PVR Cinemas: Competitive Strategies of the Indian Cineplex Pioneer

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Abstract:
Priya Village Roadshow (PVR) is the largest cinema exhibition player in India, which introduced the concept of multiplexes in the country in 1997 and redefined the movie viewing experience of the Indian audience. In 2004, the company also diversified into movie distribution. With many firsts to its credit, PVR opened multiplexes in the National Capital Region (NCR) of India and other metros like Mumbai, Bangalore and Hyderabad in 2006. However, since the turn of the 21st century, PVR has been facing stiff competition from other players, who have equal investment capabilities and similar expansion plans.

Pedagogical Objectives:

* To understand the movie exhibition business in India and the factors that led to the inception of the multiplex concept in India * To discuss the growth strategies of PVR in the Indian multiplex business * To analyse the competitive strategies of PVR's competitors and debate on strategies that might support PVR to sustain its leadership in the Indian multiplex industry.

Keywords : 'Movies First'; Village Roadshow; Competitive Strategies Case Study; Cinema Europa; THX certified cinemas; PVR (Priya Village Roadshow) Bangalore; Gold Class; PVR Pictures; ICICI (Industrial Credit and Investment Corporation of India) Advantage Fund; PVR Movies First; Adlabs Films; IMAX Dome; Fame Adlabs; Shringar Cinemas; Inox Leisure; Fun Multiplex

Contents : 
PVR’s Evolution: From Pioneer to Leader
The Technological Edge
Highlights of PVR Bangalore
Some Upcoming Multiplexes of PVR
The Competitive Challenges
The Adlabs Business Model
IMAX Adlabs in Wadala, Mumbai
Some Upcoming Adlabs Multiplexes